Word: hype
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...little about "Hard Target" is usual. Casting pseudo-star Jean-Claude Van Damme must have sounded like a dream proposition--teaming the latest hot director with 1991's almost-a-hit actor. It seemed likely that the two draws, Woo and Van Damme, would cross-hype each other, pushing both firmly into the A-list...
Part of the hype surrounding the guest orchestra's appearance was that soloists Itzhak Perlman and Pinchas Zukerman were recreating their 1982 recording (on Deutsche Grammophon) of Mozart's Sinfonia Concertante for Violin and Viola, K.364, again under Zubin Mehta. But after the Mozart had been played, Perlman and Zukerman played an unexpected encore that astonished the crowd...
...spring term came to a close, my roommate and I had one shining hope to sustain us through our finals drudgery: summer movies. But the product didn't match the promise. We found ourselves exiting theaters with long looks of despair. The stars' hype outshone their lackluster films, and I soon realized that we might be condemned to yet another year of disappointment...
...soaked Rose Garden ceremony, Freeh was being hailed in a chorus of praise as an ideal choice to be the Federal Bureau of Investigation's next director. In nominating the 43-year-old judge, President Bill Clinton called Freeh "a law-enforcement legend." That sounded like silly hype, except that Clinton's assessment was matched by so many others, including those of Democrats and Republicans, FBI officials and former courtroom adversaries...
...Firm was one of those "it-kept-me-up-all-night" page turners for which there is no equivalent in movie hype. "I sat all the way through it" just doesn't have the same zing. But that is what to expect from the film of The Firm, which clocks in at 2 1/2 hours -- barely shorter than the audiocassette version of the novel. It's more bustle than brio...