Word: hype
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...Hollywood studios, who have made Craig as ubiquitous a brand name in the movie world as Dolby Stereo. He is probably the most prominent of a new crop of movie blurbmeisters: critics and critic-wannabes who seem to exist mainly to service the studios with glowing quotes to hype their latest releases...
...There's no reason to make a hype over it because that's exactly what the people who did this would have wanted," Luthy said. "People want to provoke. They want to cause a scandal...
...Hype Begins: The public campaigning for the Hobey Baker is now in full swing. Harvard, traditionally reserved in its hype for its athletic teams, now has a release touting "Harvard's Hobey Baker Candidate" Ted Drury. The yellow flyer includes a brief personal profile, 1992-93 statistics and highlights of this season...
...hours before the second-and fourth-ranked teams in the country battle for Bean honors and all the accolades that go with them, two struggling squads meet each other in a game that has escaped the endless hype...
...much of the hype and hope that surrounded Rebuild L.A. has seemed to vanish into the air. Instead of moving quickly forward with its plans to generate $5 billion worth of investment in the city over the next five years, the group bogged down in squabbles between community organizations over adequate representation on Rebuild L.A.'s 80-member board of directors. "Rebuild L.A. has left a lot to be desired," says Kaffie Powell, a retired postal worker and president of a South Central neighborhood advisory board. "There's not been as much effort as there should...