Word: hype
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That's the premise of The Big Hype,the latest novel from Avery Corman, author of Oh, God! and Kramer vs. Kramer. Paul Brock is a successful script writer who's fed up with Hollywood and with his lack of creative control over his scripts. No more movies-of-the-week about Lyme disease--he's going to finish his novel. As he soon discovers, however, the publishing business is just as hype-ridden as Hollywood. No one is willing to take a chance to Brock; they'll publish his book, but won't go out of their...
Costas' tightly formatted half time shows often allow sports figures to get away with bitter cant and shameless self-promotion. It's a gig Costas is eager to outgrow. During the Games he is determined to curtail Olympic hype, and he intends to refrain pointedly from calling every upcoming event "exciting" and every confrontation "critical." Even with the tape delays necessitated by time differences, Costas will cover events as they happen, a high-wire act that will show off his considerable ad-lib talents...
Sports science undeniably contains some hype and hokum. Even its advocates are wary of excessive claims and complexity. Alois Mader, a professor at the German University of Sport Sciences in Cologne, points out that the highly successful Kenyan running program is as simple as can be. "It goes: run every day from youth on. And run so that you still enjoy it the next day. Everything else will follow automatically...
...after all the hype and hoopla, what is the most popular act on tour so far this year? It is -- yes -- the Grateful Dead, who have been touring virtually nonstop since the 1960s and whose legions of devoted fans (known as Dead Heads) continue to turn out year after year. The group takes a decidedly low-tech, no-fuss approach to performing, and maybe there's a lesson here. In any case, it certainly seems to exemplify a novel concept: just play good music...
Good or bad? Will the Olympic slogan of "Faster, higher, stronger" metamorphose into "Dollars, hype, celebrity"? Will the remaining truly amateur events, such as archery and Greco-Roman wrestling, be marginalized even more? The challenge for the Olympic movement will be to strike a balance between the inevitable marketing excesses and that evanescent thing, the Olympic spirit...