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Word: hype (lookup in dictionary) (lookup stats)
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...fans, the media and the team all wanted Schmitty to stay with the Phils, and eventually Schmitty agreed. Soon, the hype for the climb to 600 began...

Author: By Neil A. Cooper, | Title: The Aging Star Stays Home | 12/9/1988 | See Source »

...argue forever about the originalmeaning of Christmas," said Seth A. Gordon, an MITsophomore who is majoring in political science."But these are values we think are being lost inthe commercialism and hype...

Author: By Jennifer Atkinson, | Title: Group Plans to 'Steal' Christmas | 11/30/1988 | See Source »

...hype have long been partners; there must have been some prehistoric Frenchman urging his fellows to catch the cave paintings at Lascaux. But movies, as the first mechanical art form, have always churned on assembly-line publicity. With the mid-'70s success of People magazine, and later + Entertainment Tonight, the celebrity industry went high tech and high gear. Nearly every hour of the TV day, from Today and Good Morning America through Oprah and Donahue to Carson and Nightwatch, is filled with show-biz interviews...

Author: /time Magazine | Title: Show Business: Does This Film Seem Familiar? | 11/21/1988 | See Source »

...superbly symbiotic arrangement. The celebrity media fill their space and time; the hype Houdinis manage simultaneously to alert and to anesthetize the moviegoer. At times, they stroke and stoke each other. "Appearances on a lot of shows are designed to impress the media rather than the public," says Warren Cowan, chairman of the Rogers & Cowan agency. "Writers and editors watch the morning shows, say, and decide to check the stories out." For the sake of detente, these natural adversaries must get along to get ahead. "Some journalists say that the publicity machine isn't worth the powder it would take...

Author: /time Magazine | Title: Show Business: Does This Film Seem Familiar? | 11/21/1988 | See Source »

...that wanted to live for the moment, and then there was a part of me that wanted to play by the rules and finish my program. It was like the ultimate experience. The most amount of people, the most amount of TV coverage and the most amount of hype...

Author: By Melanie R. Williams, | Title: Skating and Partying With the Stars | 11/3/1988 | See Source »

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