Word: hype
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...root cause was nothing more sinister than the hope of the down-and-out for a slice of the American dream. Since the '60s, low-income families from El Paso's barrio, 15 miles to the northwest, have been moving here, lured by the open spaces and the hype of half-acre lots for as little as $1,000 down and $100 a month. Water, they were assured, would be forthcoming. And it was, until 1979, when the influx became such an avalanche that El Paso's public utility put an abrupt halt to further water hookups...
...perhaps the last real amateurs in the field are those who watch, the ones who have not spent four years pumping iron or hype. They are the ones who enjoy the Amateur's Games, the behind-the-scenes, behind-the-screen games that are made not for TV but V.T. (as in "visceral thrill"): the Olympic Games for those who want to play at being kids again. They begin by sneaking around the back of the Olympic stadium just before the opening ceremonies, to get close-ups of the athletes, out of line and out of synch, as they prepare...
...popular fiction and the folklore of capitalism. It neither blandly accepts them nor blithely satirizes them. Bridges' portrayal of Tucker is in the same key. In the largest sense, he is fully, honestly committed to his dream. But there are lovely little moments when we feel his love of hype and con for their own sake, and sense that whatever the outcome of his enterprise, he knows he has already lifted himself to legendary status...
...country could pull it off, it's the United States, the sports marketing empire of the world. The country that can hype up professional wrestling (or even a Tyson-Spinks championship fight?) should have no problem promoting the World...
USUALLY a summit, like the one between President Reagan and General Secretary Gorbachev last week, would seem momentous. Beyond the standard media hype accorded such events, this summit seemed to solidify the rapproachment between East and West. The two leaders signed the historic nuclear arms treaty negotiated at their last meeting. The criticism voiced by each leader about the other's country that has plagued previous summits was remarkably muted...