Word: hype
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...with the opening of King Tut's tomb. But the auction of more than 10,000 items owned by America's most infamous artist, which ran throughout last week and had two more days to go this week, turned out to be a fitting tribute to the huckster of hype. "If he's sitting up there watching, he's probably having a ball," said Diana Brooks, president of Sotheby's North America, which conducted the sale in its Manhattan showrooms...
...factor is what admissions people call the scalp takers: top students who sit on a fistful of acceptances, hogging places that might have been offered to someone else. And in a kind of ripple effect from the leading schools, both the admissions criteria and the intensity of the marketing hype have gone up at second- and third-tier schools, so that they are indeed no longer safe second choices...
Howe derided Vellucci's efforts to receive endorsements. "The only way he can get a vote is through hype. He is not in touch with the people. That's why he has to have the heavyweights," she said...
Still, Thomas deserved credit for maintaining considerable poise in the face of all the preshow hype, as did Witt. Everywhere the rival ice queens went, cameras snapped, reporters prodded, fans pursued. Some excess was inevitable, the inescapable glamour of a competition that features svelte young women in scanty costumes. As Thomas sardonically remarked, "It's definitely a Miss America sport...
...will probably head for the silver screen, while Thomas, who suits Carmen to a P, will study to become a physician. "I'm still alive," Thomas said firmly as her disappointing scores flashed. "I can get on in my life, and I'll be fine." Amid all the hype and cheers and tears, those words rang brave and sincere...