Word: hype
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THEY both have their roots in the dim past of semi-barbarous ancient Greece. Both come around every four years in this part of the world. And both are regularly the focus of outlandish media hype...
...highest innovations in sports and politics, however, have been reached right here on the home soil of the U.S. in those quadrennial massmedia feeding frenzies. Whether it be through endless, meaningless commentary on unimportant happenings in the early stages of the Democratic primary, or in gloss, hype, and up-close-and-personal interviews with sports celebrities who weren't famous yesterday and won't be tomorrow, every four years the national media must strive after a task worthy of the Creator himself: the creation of something out of nothingness...
...cousin drives a cab in the Twin Cities. "If one more person gets in and starts talking football," he told me during the Viking pre-playoff hype, "I'll lose it. I mean, I'll really lose...
There probably will not be any barn burnings on this caucus night. But the airwaves will have been heated with exorbitant claims of the leadership qualities of the candidates, and the television folk heroes will have arrived along with 2,499 other journalists. The hype will reach to the far stars. Iowa will seem far bigger than it really is. America will have to rely on the enduring sense of those quiet heartland people...
...electronic advances and marketing hype, industry watchers still wonder whether the pricey toys will sell. Even as their numbers multiply, the novelty wanes. When Teddy Ruxpin first appeared, it captured the fancy of parents and children alike. But its phenomenal success ensured relentless imitation, so that this Christmas the talking-toy market is saturated. Of all the new dolls, only the Cabbage Patch Kids have made it, so far, onto Toy & Hobby World's latest list of the Top 20 toys. The Kids -- both talking and nontalking together -- rank sixth...