Word: hype
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There is great political drama just over the hill, and you can feel it coming along Washington's broad avenues. It is planned and predictable, the kind the television networks love because they can position their cameras and correspondents for programmed hype...
Others were concerned that the commercial hype associated with Presidents' Weekend season might overshadow the patriotic significance of the holiday...
...distinguished career, presenting the evidence of a long life's work. For a major museum to give a 34-year-old artist a retrospective would have seemed absurd, like tossing an egg into the air to admire its grace of flight. Not anymore. The pressures of market hype, acting on curators who do not wish to seem stuffy, have made pseudo events like this common -- even if the brevity of the artist's career fills his curriculum vitae with solemn entries like "1960: Receives from a family friend The Natural Way to Draw, an artist's handbook...
Having championed native American foods and wines in the '50s and '60s, when only the word imported had currency with pseudo gourmets, Fisher is now tiring of all the hype about native food. "If I hear any more about chic Tex- Mex or blue cornmeal, I'll throw up. And I've always hated goat cheese because it tastes like dirt," she says. About the present wave of young American chefs, she observes, "Of course they should be encouraged, but most are too young to be so famous. I think it takes twelve years of experience after graduation from...
What is all this hype about healing? Dr. Ben Casey, the stuffy TV neurosurgeon of yesteryear, would surely be stunned. While many doctors still keep a low advertising profile, the rest of the health-care industry has suddenly gone for the hard sell. To fill a growing number of empty beds and to stand out amid increased competition, hospitals and clinics have started embracing modern marketing techniques. Result: a wave of come-ons for everything from cancer treatment to fat removal...