Word: hype
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...addition to the 350th hype, alumninetworking built up during the five-year HarvardCampaign, which drew a 65 percent participationrate, has also intensified alumni desire tocontribute, says David Johnson, spokesman for thedevelopment office...
...more than 18 months the campaign has raged amid a blizzard of contending hype, hoopla and hard sell. Tons of campaign literature have been mailed, endless hours of television commercials broadcast, hundreds of millions of dollars of campaign funds spent. Accusations of lying, ballot stealing and electoral tampering have abounded. But already last week, well before the Sept. 1 deadline when the vast majority of some 95 million eligible telephone subscribers are to choose a supplier of long-distance telephone services, the outcome of the Great Long-Distance Telephone Election was already clear. The most elaborate competitive exercise...
...defenders have been striking back at the shiny aluminum-and-plastic CDs. "Metallic, gritty, grainy and unnatural," declares Harry Pearson, editor and publisher of the Absolute Sound, a journal devoted to the glories of old- fashioned analog recording. Claims for the superiority of CDs, say LP partisans, are hype. "Many of the people who were initially impressed by compact discs have been disappointed," asserts Gene Rubin, a Los Angeles-area audio retailer. "There is no way that LPs are going to vanish...
...comparative hype and hugeness of Hands, it worked largely through the many small decisions to join in. The tingle of an unbroken cross- continental touch may have been missed, but along the way there was much to find touching. Following the plan of Organizer Ken Kragen, who had also headed the USA for Africa campaign, the line began and ended with homeless people. In New York City's Battery Park was Amy Sherwood, 6, who until last month had been living with her mother and two sisters in a Manhattan welfare hotel. Little Amy also came to symbolize opportunity...
...welter of offerings can leave many consumers befuddled. IRA ads often bristle with hype or technical jargon. Says Donald Underwood, vice president of retirement planning at Merrill Lynch, which holds 1.4 million IRAs: "Consumers are overwhelmed by the variety because there's a lot of smoke out there. They have to do their homework...