Word: hype
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...everywhere--gracing rock mag covers (and even GQ)--to proclaim the release of his first solo album to the world. The media barrage comes with the golden-boy territory, but Sting's musical and acting endeavors have, with the exception of the Dune debacle, always justified the hype. Unfortunately, The Dream of the Blue Turtles is less than a revelation. The album certainly is no nightmare, but there's plenty of Sting and not much bite...
...finest musicians around and to put on a riveting live show. But he better brush up on generating excitement on vinyl while censoring--or at least tempering--his preachy tendencies. As it stands, Sting's new LP does not live up to the promise of his moniker or his hype...
...soft- drink business. Declares a Coke executive: "All of a sudden, a product that might have been taken for granted is alive." Concurs Dyson: "It generates electricity. We are having fun, trying to draw attention to make it all bubbling and effervescent. Let's face it, it is hype. It is the nature of the product." Even tiny Royal Crown has been drawn into the battle. "Does it leave you feeling flat?" an RC ad asks of new Coke. "Pick yourself up, there is a cola to turn to. RC Cola...
...pervaded the art world up to ten years ago is drying out. Where it still exists, it is more to be found west of the Hudson, in Houston or Chicago or San Francisco, than in Manhattan itself. The moral economy of the art world has been so distorted by hype and premature careerism that a serious artist in New York must now face the same unreality and weightlessness as a serious actor in Los Angeles...
...limitless eclecticism and disarms taste by making everything "interesting." And, as the critic Charles Newman argues in the most provocative book on this problem yet written by an American, The Post-Modern Aura, its net effect is inflation: the permeability the past has acquired is the natural ground of hype in the present...