Word: hype
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...Articulate, aggressive and imperturbably assured, he makes so little secret of his ambition for recognition that friends consider it part of his Hungarian charm. Among his own bestsellers is Power! How to Get It, How to Use It, a book neither as trashy nor as clever as it sounds. Hype is Korda's natural gift ("My argument is with people who do not view the world cynically," he once said). He published an "as told to" book by an aging mobster, Joseph Bonanno. Critics complained that it romanticized the Mafia and objected to its title, A Man of Honor...
...year-old, Ms. Collins has demonstrated only that she is a biological oddity (or the product of a lot of surgery and Jane Fonda classes). The great majority of women in her age range, however, do possess faces and bodies which have marked the passage of time. The media hype surrounding Ms. Collins and others like her only intensifies an unpleasant pressure on the mature woman to try desperately to reverse the natural process of aging--if she wants to have any chance whatsoever of remaining attractive in this American culture of youth...
That fear probably is exaggerated. Jackson sloughs it off as "negative hype and speculation" by the media. Says he: "I am not going to tear up the Democratic Party." He vows to be a "healer," not a "spoiler." Last week he called on D.N.C. Chairman Charles Manatt, and to Manatt's huge relief promised that he would not bolt the party at the convention. He never intended to, he says. The idea of a walkout was "Manatt's magnificent obsession." It is in Jackson's interest to compromise, and he knows it. If he wants...
...capable of visualizing all of that, then you'll probably have little trouble understanding all the promotional hype behind Debra Winger's latest film. Mike's Murder. And, if you happened to see Terms of Endearment, you can probably surmise what talent--if any--she brings to the production. What you might have trouble understanding after seeing the film though is, career and financial opportunism aside, why anyone would support this movie...
...Computer, now operating in bankruptcy after a couple of go-go years, charges that "marketing hype" has caused some prices to quintuple. Osborne has formed a new company called Paperback Software International, which hopes to sell programs for about $50. He expects to keep prices down by operating the company somewhat like an agricultural cooperative, with software writers being given stock in the firm, and by mass marketing...