Word: hype
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Keeton said the show will be performed in a 300-seat theater. "With the right press and hype," it will play to full houses, he added...
...campy references to the '50s and contemporary glitz has not impressed everyone. While he admires the bravado, U.S. Designer George Nelson notes that Memphis seems unconcerned with such staples as utility and affordability. Says he: "There's a bottomless appetite for novelty in the age of hype. The interesting thing is why they chose to call it furniture." And the Museum of Modern Art's director of architecture and design, Arthur Drexler, refuses to mount a Memphis show at MOMA. Says he: "Announcing that it's all deeply philosophical gives the media a peg to hang...
...publicity given to terrorism [Dec. 26] only exacerbates the problem. If this hype continues, we in the U.S. will inevitably suffer the consequences...
...officials nonetheless caution against optimism. "There has been a lot of hype in calling this arrangement new and comprehensive," says a State Department staffer. "Everyone seems to want to do this, but this is the Middle East, remember...
SOCIAL SCIENTISTS await the opening of Presidential libraries with excitement, because each one--even Gerald Ford's--organizes and unveils important documents and mementos previously kept from view. But the hype surrounding the Ronald Wilson Reagan's collection promises to be unprecedented. For although such museums typically include a President's private memoranda, it's hard to believe Reagan owns enough such documents to back the many assertions he has made with seeming disregard for fact...