Word: hype
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...years. We have to get competitive." But other residents, who want to preserve Aspen's small-town charm, are disturbed by calls for mass marketing. "We're a mature resort with a solid product," says Lodge Owner Allan Blomquist. "We don't need flamboyant hype...
...assuredly will hear more about before Sunday, it's been a rough year for football. The extended strike by players took a sizeable bite out of the season, forcing the league to rearrange the playoff format and--alas--allow just one week instead of two for Super Bowl hype. Complex questions over anti-trust and eminent domain arose after the relocation of a team. And widespread reports of rampant cocaine use among players rocked the league. In short, the seamy side of football emerged this year, making clear that the game is merely a business with plenty of greed...
...hype aside, the need for an enormous rebuilding program is undeniable...
...company stock has a market value of $1.7 billion. Jobs, as founder of Apple, chairman of the board, media figurehead and all-purpose dynamo, owns about 7 million shares of that stock. His personal worth is on the balmy side of $210 million. But past the money, and the hype, and the fairy-tale success, Jobs has been the prime advanceman for the computer revolution. With his smooth sales pitch and a blind faith that would have been the envy of the early Christian martyrs, it is Steven Jobs, more than anyone, who kicked open the door...
...emblazoned across the front page, hard-selling headlines sometimes 4 in. high. (Samples: TORTURE MODEL TEEN TO DEATH; POLS TAKE CARE OF SELVES.) The tabloid format boosted circulation by 48,000. Stephen Mindich, publisher of the weekly Boston Phoenix (circ. 140,000), is an admirer: "The Herald may hype stories, but the facts are correct, and it has credibility." Advertisers, however, have not been buying. Edward Eskandarian, president of the Boston advertising agency Humphrey Browning MacDougall Inc., explained: "The Herald has an older, downscale audience, while the Globe delivers the $35,000-and-up households." John Morton, dean of newspaper...