Word: hype
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...President's carping is especially pathetic in light of the hype that accompanied the 1980 supply-side millenium. In the President's own words of last September, the tax break budget cut bonanza was supposed to usher in "an American Renaissance that will astound the world" a transformation so radical that past Democratic errors couldn't possibly stand...
...Yale coach kept calling me and gave me the big hype," he stated, "but Harvard is where I wanted to go all along...
...gratitude to two raffish institutions that have boosted nearly every career in Tinseltown: the entertainment industry's West Coast-based daily newspapers, Daily Variety and the Hollywood Reporter. Vaunting oneself in "the trades"* is second nature throughout Hollywood. Says one major studio executive: "Ours is a business of hype." Scarcely a day goes by without an ad, a story or a skillfully planted gossip item about an overnight success, an out-of-town comeback, an agent's abject gratitude that some hot client continues to employ him. Says cable talk-show host Colin Dangaard: "A publicist in this...
...star, nor reasonable likelihood of ever getting them. Admits respected Variety Reporter James Harwood: "We have printed hundreds of titles that were never made." No one seems to mind. Explains Producer Albert Ruddy (The Godfather, The Cannonball Run): "Everybody will use the trades. You know it's hype when you do it. But the next day I'll pick up the trades and see the word is out on some movie, and believe it, even though yesterday I was doing the same thing. Even people in this business get seduced by the trades...
Both have received considerable media hype. Both are blow-dried, attractive rising stars with six-figure salaries. Both have appeared on Boston TV before. The new razzle-dazzle duo should boost ratings for a while, perhaps even enough to challenge channel 5--Ellis's old employer--for top spot in the ratings battle...