Word: hype
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...drains money away from such scientifically important unmanned space projects as the joint European-American mission over the poles of the sun and the once-in-a-lifetime probe of Halley's comet. Democratic Senator William Proxmire, long a foe, noted, "I've never seen so much hype in my life. We're launching a truck into space, and everybody keeps saying it's the Second Coming...
Most actresses would have taken pride in the daft charm that Lange brought to her debut in King Kong; few actresses could have gracefully endured the Kong hype to which she was subjected. "I was naive," she says, "and it brought me pain. For a while I lost control over my own life. I didn't work for two years." So when Bob Rafelson walked into a motel room in North Carolina, where Lange was appearing in a threadbare sex comedy, she was ready to show him what moviegoers had missed. Rafelson recalls that he found "an incredibly sensual...
...cowboy. Country-and-western nightclubs are riding high. In towns and cities from New Paltz, N.Y., to Carmichael, Calif., and North to South, there are now countless sagebrush saloons, corralling urban buckaroos with lively rustic dancing, good ole buddydom and a frontier atmosphere that may owe more to hype than history but is infectious nonetheless. Only a year ago, many of the new spots were disco clubs, whose stylized allure has faded fast in some locales. Now. decked out with steer horns, long bars, and waitresses in Stetsons and hot jeans, they have struck a bonanza...
...owners of homes heated with oil that its product is the nation's "best energy buy" and "the most efficient way to heat." Fuel oil suppliers, for their part, say their competitors' contentions that gas burns more efficiently and will remain substantially cheaper represent "false claims" and "hype." Said ads sponsored by dealers in New England: "The more you know about gas, the more comfortable you feel about oil heat...
...makes the bestseller lists, nor is he yet a darling of the literati, like Mystery Writer John D. MacDonald. But today over 100 million copies of his frontier and western novels are in print. Moreover, he and his publishers have done it without full-page ads or talk-show hype. The latest of his 77 volumes, Lonely on the Mountain, is the 16th episode of the long and winding Sackett saga, tracing the fortunes of a frontier family from the 17th century up to the 1890s...