Word: hype
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Long after you have forgotten the skinny little kid living macho fantasies in the cockpit of the MG Midget or the paunchy men pretending they are seriously considering the Jaguar, and long after all the slimy automotive marketing hype has slipped from your mind, one sad image from the auto show stays with...
...expected that the hype should focus on the strangest, most saleable aspects of a group like Devo. Unfortunately, in this case the result exaggerates Devo's worst side--the monotony and formulization that creeps into some of their songs that are less inspired than "Jocko Homo...
Special, miniseries, big event: these are the most overused terms in television's absurd lexicon of hype. But in the 1978-79 season, when almost every prime-time show is labeled spectacular by the networks, one mini-series surely justifies the advance billing. That show is Roots: The Next Generations, ABC's sequel to the most popular TV entertainment of all time. When this 14-hour production airs over seven nights in early February, upwards of 100 million viewers may tune in to see if it is a worthy successor to the original Roots. ABC expects a huge...
...said to be worth the price of admission--that Saturday's audience was expecting one of the best student-written productions ever put on here. But you can't always get what you want, and unfortunately Looking Glass has serious flaws which keep it from living up to its hype...
Last year, Coke elbowed into the fast-growing industry by acquiring Taylor Wine Co. of Hammondsport, N.Y., a firm with lackluster earnings and an indifferent product line. To give Taylor a quality image and hype sales, Coke bought the respected Monterey Vineyards, south of San Francisco, to supply some of the grapes for the new Taylor California Cellars line. The bulk of the crushes for the California brand comes from the hot interior area, once known for producing low-grade grapes that were largely used in cheap jug wines. The company then prepared a $1.5 million ad campaign to introduce...