Word: hype
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Even at this point, Wenner was still on the receiving end of the hype, even if he had consciously courted it, but from here there would only be a short step to self-hype, a move that Wenner was not above making. Out came the two-page ads in this autumn's issues of Rolling Stone touting the upcoming tenth anniversary television show and the accompanying special issue. The headline on the ads said it better than the grumblings of any critic; "Rolling Stone sells out: The 10th Anniversary TV Special." The magazine had gone the way of so many...
...Then the hype was on. One day a year of Christmas was not enough for the growth-minded executives in the upper echelons of The Santa Corporation. As Amalgamated Widget, they had used the company's formidable promotional muscle to expand July Fourth Weekend into July Fourth Week in order to boost the firm's Patriotism and Pyrotechnics Division. As The Santa Corporation, they now began taking out five-minute television spots and full-age ads in major daily newspapers to, as their ad men put it, "make that Christmas spirit last and last and last...
...Changes" follows; unfortunately, this is not David Bowie's classic song, but an Olivia original about divorce. Fortunately, it's the only song on the disc written by Olivia. Even though her P.R. hype refers to her intellectual background (her grandfather was Max Born, a Nobel Laureate in physics), the lyrics of "Changes" have an inane quality...
...reached adolescents sitting at home with transistor radios and he reached their older siblings on wheels. Although it is fashionable now to sneer at the musician-turned-glitter star, his influence on popular music was once very real. His popularity did not arise in the beginning out of pure hype. Simple songs of affection like "Your Song" and "Daniel" can still move those who are disposed to be moved. If less memorable, cheerful piano boogie numbers like "Honky Cat" and "Crocodile Rock"set many feet tapping when the American Top 40 smiled on them four or five years...
...teams line up, you go to the play-by-play man"); yet it is he who stuffed the Monday night booth with three garrulous commentators, with only the play-by-play man, Frank Gifford, concentrating on the game, straining to interrupt Cosell's anecdotes, disputatious opinions and constant hype of himself and of coming ABC promotions. Arledge feels no need to take a viewers' survey of the matter: "Everybody hates Cosell. But he's a catalyst and makes stars out of everyone he's with-Don Meredith, Eddie Arcaro, Alex Karras-by making them speak honestly...