Word: hype
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...opening-night party giver whose bashes are often better than the pictures they publicize. When the rock movie Tommy opened in New York, Zarem rented the 57th Street subway station and invited 700 funky-chic guests for a late-night dinner dance in the tubes. To hype The Ritz, a comedy set in a gay bathhouse, he took over the Four Seasons Restaurant and had the band perform from the pool. For Lucky Lady, a romantic adventure about the Prohibition era, Zarem turned the "21" Club into a 1920s speakeasy and invited 650 first-nighters to feast. The party cost...
...BEATTIE has been getting a lot of hype since her first two books were published simultaneously, and on the whole the claim that she is one of the most promising writers around right now seems justified. Both Chilly Scenes, a novel, and Distortions, a collection of short stories, center on the same theme: the emptiness of relationships formed through inertia, the bleak mindlessness of lives without purpose...
...case you were interested, Zappa's current favorite groups are Gentle Giant, Queen, ZZ Topand Lynyrd Skynyrd; he's never heard of Patti Smith; he thinks reggae music "ranks right up there with Bruce Springsteen interms of media hype"; and he says he likes to play in hockey rinks more than anywhere else ("They have a good sound...
...Read. Small wonder then that Now Playing at Canterbury seems designed to stun the carpers into silence. The novel's considerable heft and the titular allusion to Chaucer are signs that High Seriousness is about to be committed. Bourjaily's publisher has pitched in with a prepublication hype apparently keyed to the Second Coming ("one of the most important books Dial will ever publish ... the major work by a major American novelist"). Such hoopla not only raises expectations that Moby-Dick would have trouble satisfying, but it also obscures the nicest thing about Bourjaily's novel...
...great, vaulted limestone halls, but far more often the explorers tried to keep their nerve intact and their carbide lamps lit while jammed into mud-choked fistulas less than a foot high. The authors' implied comparison of Kentucky caving with the climbing of Everest is a mild hype, neither necessary nor justified; Everest is far deadlier, and an expedition there requires several arduous weeks, not the 24 to 36 hours of a Flint Ridge cave crawl. But caving is difficult enough to call for a rare sort of courage and endurance. A common technique, horrifying to imagine...