Word: hype
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...camera. Television, once the pushy guest in the hall, has taken over. Such a development used to disturb political scientists, who remember how influential was television's 1968 crosscutting between demonstrators outside and an apoplectic Mayor Daley inside. This time television was guilty of only minor attempts at hype (TV reporter to a Carter man: "How can you now ignore Barbara Jordan for Vice President?"). There is something about encasing reporters in head rigs connected to the anchor booth, then sending them pushing through crowded aisles in pursuit of quickie interviews, that is a degrading process, bringing out whatever...
...other end of the integrity scale, however, in the same issue, the Real Paper has decided to hype an advertiser on the front page...
...usual style of taking the most sensational part of a story and exploiting it for all its emotional worth, has made reasoned discussion or even refutation of these views impossible for a large segment of the university that depends on the Crimson for facts, and is instead given hype...
...Gladiators were the supreme fighters," says Joe Frazier, trying his mightiest to explain why he and fellow Heavyweight George Foreman were suited up like Roman combatants to hype interest in their June 15 bout. The idea for the gladiator getup came from Fight Promoter Jerry Perenchio, who borrowed two outfits that had been used in MGM's 1959 film Ben Hur. Perenchio's costuming may be entirely apt, but his choice of battleground is far from Rome. Foreman and Frazier will square off at the Coliseum all right-the one in Nassau County...
...Market. The bar's traditional ban on contingent fees for witnesses rests on the fear that they would hype their testimony-or worse-to increase the likelihood of victory and thus of getting paid. But Judge Dooling thinks the danger of distorted testimony is not significantly greater than in cases in which a witness is paid a straight fee for his presumably favorable expertise. As for the remarkable idea of selling shares in the ultimate damages, if any, the judge said that the law did not appear to prevent Person's plaintiffs from selling such shares, so long...