Word: hype
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Campaigning for one's own prose requires the stamina of a yak, the organizational ability of an ant colony and the indiscriminate digestion of a sewage trunk line. Says Barbara Howar, recalling her "airplane luggage carnival" to hype her first book Laughing All the Way (1974): "I grew to hate lamb chops, but it was the only thing you could count on the hotel not ruining." Between stops for Against Our Will: Men, Women and Rape, Author Susan Brownmiller remembers looking at her publisher's schedule and reading "Eat sandwich now!" They were right. It was the only...
...alum to fill its pages with nostalgic gripes. But since Harper's let Nelson W. Aldrich, Jr. '57 (one of the magazine's contributing editors) write such a piece for them, and since they made it the cover story of their March issue, and gave it the hype-laden title "Harvard on the Way Down," this otherwise unimportant, unenlightening article demands some response...
PART OF THE Dylan legend is the promise that one day we will finally know the "real" Dylan. The promotion department at Columbia Records plays on this promise with the release of every new record--the hype for Blood on the Tracks went something like this: "You've heard the folk Dylan; you've heard the rock 'n' roll Dylan; you've heard the country Dylan; here, at last, is the real Dylan...
...John behind his $3000 Foster Grants seemed the last straw. In the sixties, the rise of Dylan, or the Beatles, or the Stones was attributable to something--social trends, or taste, or recognition of talent--but in the seventies little explaine the existence of the new stars except pure hype. And what's more, the stars all seemed to think they were so important: when David Bowie commanded an hour and a half alone on the Cavett Show, his stardom was infinitely more important than his particular brand of music. Rock seemed more and more the product of an industry...
...MONTHS AGO, the hype machine started to go to work on Bruce Springsteen, putting his pictures on the covers of Time and Newsweek, marketing "Born to Run" novelties and spinning his records on the turntables of AM stations everywhere. From all observations, the damage has been negligible: he played the Music Hall almost exactly a year ago, and neither his image nor music have changed appreciably since then. How long he can last is another story. While Springsteen is threatened with destruction by publicity, there is also another problem: the question of how long he can keep singing about...