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Word: hype (lookup in dictionary) (lookup stats)
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Usage:

...getting a lot of publicity hype in the Santo Domingo press," said Whiting. "They even asked us for a picture of our team...

Author: By David A. Copithorne, | Title: Rugby: Changing the Image | 3/24/1975 | See Source »

...girls who are sub-teen and even younger. For them she is, in the current phrase, "jive." Cher proves that at least one American dream lives: she gives evidence that show biz can still reach out among the adolescent millions and-with a little luck and a lot of hype-transform a mildly talented young woman into a hot, multimillion-dollar property. And that the chosen one gets to have inch-long fingernails for a trademark, if she wants...

Author: /time Magazine | Title: Cher | 3/17/1975 | See Source »

...gave Restic are useful: sports reporters are a lazy lot, Matthews knows, and if he can dig up some interesting bit of trivia for them about a Harvard team, they will use it. And that is what Dave Matthews is paid to do: help sportswriters and hype Harvard. He is very good...

Author: By Scott A. Kaufer, | Title: Harvard's Real Radical Flak | 1/15/1975 | See Source »

...years back, one of those hype artists that linked himself to the great cause of Astroturf dubbed this particular period of sports as the Overlap season. Nowhere does this sports epithet come in more handy than at one of those tailend games when the voice of Phil Rizzutto, By Saam or Jack Brickhouse mysteriously fades into the voice of Don Meredith, Frank Gifford, or Pat Summerall. It's that period when opening football games and even pre-season shinny matches crowd out the boxscores or relegate the baseball standings in losing towns' newspapers to the last page of the sports...

Author: By James Cramer, | Title: Creme de la Cramer | 9/23/1974 | See Source »

Regular prices for the five contests for non-students will be the same as last year ($3 and $5) while students will receive the coupon books entitling them to several free games and a discount for the others. The Yale game, of course, needs no hype and most everyone in the ticket office is confident of a sellout at $8 a seat...

Author: By William E. Stedman, | Title: Inflation, Gimmicks Mark 100th Year Of Harvard Football | 9/16/1974 | See Source »

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