Word: hype
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...taking the movie messages more seriously than they ever had before, which makes the job of the critic all the more critical. Movie makers got more pretentious, and superlatives were applied unreservedly to works that would have been laughed at as art ten years ago, as the new media hype began to rob the public of their critical bearings. For Kael, this means that where a movie's mistakes were venial sins in the past, today they are more likely to be mortal. So she keeps hands on holster ready to warn the public of any foul play...
Kael is sometimes prone to theatrics when she files off the handle, but I think that she has to be. When the media hype pushes the reviewer into the role of fashion setter-everything he likes becomes a new peak - he has to come out extra loud to fight against its pressures...
Several doctors are now using BCG for cancer immunotherapy. Dr. Donald Morton of U.C.L.A. has used BCG to hype up the immune systems of patients suffering from malignant melanoma, a cancer that first appears on the skin and spreads rapidly to other parts of the body; some of his patients have been free of the disease for two years or more...
Bette Midler. You have to go all the way back to Elton John. Then there was Cat Stevens, and Brinsley Schwartz, and David Bowie, and Grootna, and the Rowan Brothers. Bette Midler could be just another hype. "But this girl can really SING!" Yeah, I know that. And Danny Cater can hit the long ball. They say for the nth time, that Bette Midler is the star of the seventies. Landau said it, Rolling Stone's said it. Word's definitively out on Bette Midler. Typical success story. Extremely bosomy girl seen by big name as singing waitress in Village...
...brouhaha over Last Tango in Paris (TIME cover, Jan. 22). Perhaps Tango may not SO much sweep up The Spider's Stratagem in its wake as swamp it. The Spider's Stratagem boasts no superstars in the cast, no odor of brimstone and no heavy hype. It should not need them. Less exotic than The Conformist or Tango, certainly more subtle and contained. The Spider's Strata gem is Bertolucci's best movie...