Word: hype
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...those of his assistants painted on the back, the braless cheerleaders who yell BOUNCE BOUNCE BOUNCE whenever an opponent dribbles the ball before a foul shot, the pep band playing "Jesus Christ Superstar" and "Hail to the Chief"--all of these are an integral part of the Driesell hype--a determined program to build local interest to a fever pitch. Ringling Brothers-style...
...York Times bestseller list? According to an article in the current Esquire it's not the masses of common folk who've been denied exposure to Jonathan Edwards, but strategically placed flunkies from the movie conglomerates who want to use "BASED ON THE NUMBER-ONE BEST SELLER!" to hype their pictures. And so if exposure to an evening of TV commercials promoting acrosol sprays to be aimed at seven different crucial bodily junctions doesn't convince you of the role of corporate capitalism in fomenting the ongoing crisis of taste in America, you might take a look at the current...
...hated Locustland. Hated the habit of hype ("You're gonna be the new Garbo"), the cult of cute (they tried to change her name to Gilda Christian) and the geniuses in silver ties. Her pages are blistered with portraits in epithet. Zanuck has his "beaver's teeth pronged into a cigar." Skouras is merely an "oxlike package, voice like a child's rattle." Louella Parsons is kissed off as "The Queen Mother at Toad Hall." Marilyn Monroe, "a child with short legs and a fat bottom," wonders innocently: "Who is Thomas Mann...
...book that is so moving and so alive that it makes us want to stand up and start shouting yes you're right, that's the way it is. William Sonzski's Punch Goes the Judy is that kind of book. I made it through the jacket hype, to find a novel that hit me like a punch to the solar plexus; a novel that made me laugh a lot and cry a little and most importantly, stop and think about just what it is that my life and my own personal battle is all about...
...Much Clutter. There is no chance either that the speedway promoters will be able to hype much interest in another dream race-unless they bill it as the Ralph Nader Grand Breakdown. The U.S. cars were not merely routed; they were run into the ground. The field-13 Formula As, 17 Formula Ones-was reduced when Swede Savage's Eagle-Plymouth spun around and crashed into a retaining wall. Savage, pulled unconscious from the car, was later reported in fair condition...