Word: hype
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...help reaching for the rib spreader one more time. Here was an early and definitive illustration of message revenge, the kind of fierce consumer blowback that can occur in markets when a product or service (or military occupation) fails to live up to its hype. Consumers, it turns out, regard their passive absorption of mass advertising as an investment of psychic space; to the extent that they allow themselves to become aroused with anticipation, they consider their credulity as something like a down payment...
...same hype that made the Edsel a breathless, everywhere-at-once cultural phenomenon turned it into a national punch line. It was such an easy target that even the widely unloved Richard Nixon could get off a zinger. The Vice President was riding in a convertible Edsel in Lima, Peru, in 1958 when his motorcade was pelted with eggs. "They were throwing eggs at the car, not me," Nixon later quipped...
...these dogs," says Allan Miller, head of AJ Miller Consulting, a professional corporate investigator based in the Malaysian capital who spends one-third of his time on intellectual-property issues. "To say that [Lucky and Flo] really made a huge difference borders on the ludicrous. It's more publicity hype than anything else." Miller notes that police crackdowns come and go, but pirated DVD shops usually ride out the brief business hiatuses just fine...
Despite being named the Ivy League’s best professional prospect by Baseball America before the 2007 season, Wilson’s choice to leave Harvard early was hardly clear-cut. His junior campaign was subpar by his standards and failed to live up to the preseason hype. Although he batted .331, he managed only three home runs and 17 RBI with a .484 slugging percentage—all career lows for the powerful right-handed hitter...
...commercial hype is appropriate for a singer who made the trip from anonymity to commodity in no time flat. He was an instant sensation with the Jan. 27, 1956, release of his first RCA single, "Heartbreak Hotel." The following night he appeared on Tommy and Jimmy Dorsey's Stage Show, flinging rock 'n roll into the faces of a slackjawed TV audience. In August he had the two-sided smash "Hound Dog" and "Don't Be Cruel." By November his first movie, Love Me Tender, was in the theaters. Five #1 singles, a debut album that went gold...