Word: hype
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Halley's is still months away, but comet mania is in full swing, with T shirts, hair glitter, gym bags, cocktails and hype already here...
...Halley's may appear to stretch the length of the Big Dipper but probably will not be as bright. Scientists cannot predict the luminosity because each time the comet whips past the sun, it sheds varying amounts of the ice and dust that form its glowing tail. "All this hype is making people think they're going to see a massive apparition that will scare dogs and old ladies," says a NASA spokesman. "It simply won't be that...
Prince Charles and Princess Diana are a handsome and delightful young couple who have the good fortune to be living a real-life fairy tale. Their appeal is universal. Even so, the amount of media hype accorded their visit to the U.S. is beyond reason. The majority of Americans, who do not live in either Washington, D.C., or Palm Beach, Fla., realize that the visit is inconsequential, a prime example of a media-created event. Jack W. Gould DeSoto, Texas...
Several years before the Rams reached the Super Bowl, Defensive End Fred Dryer and Teammate Lance Rentzel spoofed the famous hype by crashing the press box in the '20s guise of Front-Page Reporters Cubby O'Switzer and Scoops Brannigan. Each carried a "press" card in his cap and a $50 bill in his kit for flashing at bellhops and other cheap purposes. "After that, I couldn't help but smile at the Super Bowl," says Dryer, 39, for whom acting has become a profession. He plays Police Detective Hunter on television. "When all the over-coaching, overpreparing and overwriting...
With all the hype about the countless fad diets out there, it was nice to read praise for the healthier method of staying in physical shape--getting off one's duff and exercising. It was courageous of TIME to point out Americans' laziness and make the connection between obesity and our passion for convenience. Being healthy takes more than putting down the feedbag. It means getting off the couch and engaging in forward motion. What a novel concept...