Word: hype
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...understand how the foreign financial institutions got so deeply involved with Parmalat, it's important to appreciate the hype surrounding the company a decade ago. During the 1990s, it was one of the hottest firms in Italy. Tanzi, 66, was a legendary figure, revered for building a world-class company from scratch through hard work and innovation. Soon after founding Parmalat as a dairy company in 1961, he embraced a new pasteurization technology that allowed milk to stay fresh for months without refrigeration. He discovered the power of sports marketing and plastered the Parmalat name on events ranging from World...
...boxer you were, do you smile or grimace? I'm always a little surprised at how bold I was. Sometimes I feel a little sad because I can see how some things I said could upset some people. But I did not deliberately try to hurt anyone. The hype was part of my job, like skipping rope. What's it going to take to restore integrity to the heavyweight division? Boxing has long been in need of tighter regulations. Also, it wouldn't hurt if I could make a comeback. --By Marguerite Michaels
...tougher question concerns caffeine's fabled ability to lift mood. Studies since the 1980s have looked into its effect on opiate centers of the brain, hoping for a treatment for depression or alcoholism. But is the high also hype? Certainly, among people new to caffeine, the buzz is real. A caffeine novice can get a kick from as little as 20 mg of caffeine--the equivalent of 1.5 oz. of strong drip coffee. But the average coffee drinker may consume upwards of 300 mg a day, often with no discernible effect on mood. Reason: the body quickly habituates...
...original schedule; the closest that they had planned to come to Boston in recent months were shows in Lowell and Amherst. The performance at Avalon was put forth in guerilla style, announced only a week before it was to happen. Perhaps the relative stealth was to prevent the hype around these prodigal sons from growing to unrealistic heights...
Dawson’s best game this season came against Princeton in which he rushed for 201 yards and three touchdowns in a 39-14 Harvard win on Oct. 14. Following that game, Princeton linebacker Zak Keasey said he refused to buy into the Dawson hype...