Word: hype
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...Silicon Valley has been abuzz with the prospect of the first blockbuster public offering in the tech sector since the dotcom crash: the IPO of search-engine giant Google, expected this month. But Google founders Larry Page and Sergey Brin seem to be doing their darnedest to dampen the hype. The company last week gave an unusually bullish official estimate of its opening share price: $108 to $135 a share, or more than 150 times annual per-share profit. (Most large companies average about one-seventh of that.) Google watchers were split on the reason. Either Page and Brin...
...hype and summer blockbusters, it seems easy to feel impressed by a movie well before one stumbles into the freezing dimness of the theater. If the multiplex happens to be in one of countless depressing shopping malls or on the side of the oppressive expressway, the build-up is even bigger. And if the trailer is any good—these days they’re often very, very good—nothing can increase your enthusiasm, not even cheap popcorn...
...understand the hype, take a look at Hewlett-Packard's experience with forecasting monthly sales. A few years back, HP commissioned Charles Plott, an economist from the California Institute of Technology, to set up a software trading platform. A few dozen employees, mostly product and finance managers, were each given about $50 in a trading account to bet on what they thought computer sales would be at the end of the month. If a salesman thought the company would sell between, say, $201 million and $210 million worth, he could buy a security--like a futures contract--for that prediction...
LONDON—With the hype surrounding the Euro 2004 tournament and the confirmation of the European Union Constitution, football and federalism have united the European continent. I can’t help but feel left out on the sidelines...
...quixotic act of counter programming, Canadian comics publisher Drawn & Quarterly released Seth's defiantly low-key "Clyde Fans Book One," ($19.95; 156 pp.) Wednesday against the roaring hype of Sony Pictures' movie adaptation "Spider-Man 2." It was a marketing non-starter of epic proportions with "Spider-Man 2" setting an opening day record of over $40M, according to hollywoodreporter.com. Opening day sales figures for "Clyde Fans" were unavailable at press time, but it's safe to say it made less than $1M. Of course if success is measured in terms of humbleness, dignity and art, "Clyde Fans" trounces...