Word: hype
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...media loves epidemics. Every year the public is bombarded with headlines that leverage scary acronyms like SARS, MRSA, and H5N1 to capture our attention. This alphabet soup of pandemics is part and parcel of a perennial American diet consisting of hype and overreaction to illnesses with miniscule mortality rates...
...knew coming into this year we would have a lot of freshman forwards and a lot of them were high profile players,” Killorn said. “[Leblanc’s] been playing really well and has been living up to all the hype...
...Ledger's posthumous turn in The Dark Knight, but Jackson has a more enthusiastic and far more universal fan base, now encouraged by the pressure of a deadline. Sony made a hard push for advance ticket sales over and above what most movies command, with the same thrust and hype that live-concert sales get. The result has been impressive: since the Sept. 27 on-sale date, there have been reports of 1,600 advance sellouts. "This is a movie that's tailormade for advance ticketing," says Paul Dergarabedian, a box-office analyst for Hollywood.com. "People want to have peace...
...After [the original decision] happened and all the recruiting hype died down, I had more time to think about it,” Barker said. “I just realized I didn’t want to be that far away from home...I’ll be around my parents so they can come see my games and be part of my life more than if I were in California...
Despite the guarded optimism of researchers, AIDS activists in the U.S. and Europe resent what they refer to as the "hype" surrounding the trial's results, which they think continues to raise questions - unnecessarily - about its significance. But specialists like Frahm say that was bound to happen. Against the relentless silence in the field of AIDS-vaccine research, even the tiniest signal from a lone Thai trial can sound like a fog horn...