Word: hype
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...rockers who currently had the No. 1 album ("Meet the Beatles") and the No. 1 single ("I Want to Hold Your Hand") on the U.S. charts. They'd arrived for their first U.S. tour on that day, Feb. 7, 1964 - the most momentous British invasion, if you believed the hype, since the War of 1812. And the point was not to make intimate contact with the Fab Four themselves - at that point, it would've been easier to line up a chat with the Pope, or even J.D. Salinger - but to enjoy the excitement, the crowds, the hysterical adolescent girls...
Maybe. It's just possible, however, that there's a lot less to the Bush plan than meets the eye--or matches the hype. The President's proposal does not call for any new footprints on the moon until 2015 at the earliest--43 years after the last ones were left. And though the year 2030 was bandied about in the press as a target for putting a man on Mars, the President was careful not to set a date. In 1989 the first President Bush called for a manned Mars landing no later than 2019, then stood back...
...than 500 American theaters into secure compounds for a sneak preview of The Last Samurai. The $140 million Tom Cruise vehicle, designed to transport the star from the screen to the Oscar podium, was filmed on location in New Zealand and Japan with a cast of 750. All the hype, along with the adolescent story line--samurai fight against the Japanese army!--guaranteed the film to be of interest to pirates. And in the age of faster Internet connections, protecting a movie has become like guarding very expensive air. So to prevent an early bootleg from squashing ticket sales, more...
...tastemaking bible the NME with the headline: this band will change your life. Their second single, a riff-driven disco stomp called Take Me Out, entered the British charts at No. 3, boding well for the release of their first eponymous album on Feb. 9. Why all the hype? Their winning formula is exciting but familiar: a tightly arranged take on late-'70s influences, from Talking Heads to Joy Division with a lyrical sensibility closer to Jarvis Cocker, neatly boiled down to beat-driven guitar tunes you can dance to. And if they also sound a little like the Strokes...
...It’s hard to have such high expectations,” Tubridy said. “We need to start playing within ourselves and ignoring the hype...