Word: hype
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...hype--and the $100 million contract--certainly set up Lebron James for a fall. But the high school phenom's NBA debut with the Cleveland Cavaliers silenced most doubters. The teen had 25 points, 9 assists and 6 rebounds against Sacramento, followed by a 21-point, 12-rebound, 8-assist game in Phoenix. Hoopheads and NBA vets alike were impressed. Only the Cavs were a bit let down; they lost both games...
...with any other medium, the vast majority of music videos produced is predictably derivative rubbish. A slew of directors have made a pretty penny from scanning Hype Williams blueprints, cutting and pasting the appropriate rapper, and reprinting the formula endlessly. Prime culprits are Little X and Chris Robinson, who crank out seemingly nonstop streams of product, developing greater intimacy with their fish-eye lenses than with the artists’ music. They have created a combined total of over 150 videos for the libidinous likes of Mystikal and R. Kelly, representing the industry’s rough equivalent of Danielle...
...There was a lot of hype,” Welch says. “A lot of Lannon-Welch hype, you know...
Welch and Lannon always had a lot of hype...
...ridiculously named Forte! A Celebration of Student Excellence in the Arts, a two-hour pageant of Harvard’s most prominent—if not most talented—arts students, was just as much fun to mock as its goody-two-shoes hype would have led you to expect. Mr. Ex-Treasury Secretary showed us what selling out is all about...