Word: hype
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...emotional tone--the stories include heart-tugging music and the occasional re-enactment--is a departure for a network best known for its buttoned-down restraint. Unlike many TV weathertainers, the Weather Channel's meteorologists--the men in car-salesman suits, the women in sensible sweaters--avoid cheerleading and hype; they don't make corny puns or brag about their gastric-bypass surgery. Even the plain logo looks like something from the '50s. So there's something un--Weather Channel--ly about the flashy Storm Stories, whose ads promise "The power! The fury! The drama!" amid lightning and thunderclaps...
...late 1990s, and Beijing was breathlessly exhorting mainlanders to buy shares as a way of boosting the economy and their own wealth. In 1999, the People's Daily cheerily declared that stocks would bring "happiness and hope" to the masses, and investors like Chen believed the hype. The 72-year-old retiree from Kunming in Yunnan province dropped $40,000 into stocks, surrounded himself with how-to books on beating the market and rigged up a computer in his bedroom so that he could watch himself grow rich in real time. It wasn't to be. Nowadays the charts...
...hype surrounding the first Guns N' Roses tour in nearly a decade seemed specious from the start, as only one original member of the band was involved. And he was the most volatile. Axl Rose failed to appear for the tour's opening show on Nov. 7 in Vancouver, allegedly owing to travel problems. Fans--fueled by thwarted nostalgia or beer--rioted. Then Rose, after playing to some half-empty stadiums, went AWOL again, in Philadelphia on Dec. 6. Again fans rioted. Last week, without giving a specific reason, the tour promoter canceled all remaining dates. Fans so far seem...
...current wash of movies, stage productions and books doesn't seem to be trivializing Napoleonic history. Museums and monuments devoted to the French general report a 20-35% increase in visitors amid the renewed hype. Being the center of attention 181 years after his death would certainly please Napoleon...
...with its plan to build and introduce the world's first multinational 3G network, with operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and the United Kingdom. It has introduced a confident new brand name, "3," along with a snazzy logo and enough empowerment-through-technology hype to make you think it's 1999. "What we are doing is without precedent," says Hutchison 3G spokesman Matt Peacock in London. "3G is, in our view, a new medium. We are the pathfinder for the new medium...