Word: hyped
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Dates: during 1980-1989
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...hype have long been partners; there must have been some prehistoric Frenchman urging his fellows to catch the cave paintings at Lascaux. But movies, as the first mechanical art form, have always churned on assembly-line publicity. With the mid-'70s success of People magazine, and later + Entertainment Tonight, the celebrity industry went high tech and high gear. Nearly every hour of the TV day, from Today and Good Morning America through Oprah and Donahue to Carson and Nightwatch, is filled with show-biz interviews...
...superbly symbiotic arrangement. The celebrity media fill their space and time; the hype Houdinis manage simultaneously to alert and to anesthetize the moviegoer. At times, they stroke and stoke each other. "Appearances on a lot of shows are designed to impress the media rather than the public," says Warren Cowan, chairman of the Rogers & Cowan agency. "Writers and editors watch the morning shows, say, and decide to check the stories out." For the sake of detente, these natural adversaries must get along to get ahead. "Some journalists say that the publicity machine isn't worth the powder it would take...
...that wanted to live for the moment, and then there was a part of me that wanted to play by the rules and finish my program. It was like the ultimate experience. The most amount of people, the most amount of TV coverage and the most amount of hype...
...root cause was nothing more sinister than the hope of the down-and-out for a slice of the American dream. Since the '60s, low-income families from El Paso's barrio, 15 miles to the northwest, have been moving here, lured by the open spaces and the hype of half-acre lots for as little as $1,000 down and $100 a month. Water, they were assured, would be forthcoming. And it was, until 1979, when the influx became such an avalanche that El Paso's public utility put an abrupt halt to further water hookups...
...perhaps the last real amateurs in the field are those who watch, the ones who have not spent four years pumping iron or hype. They are the ones who enjoy the Amateur's Games, the behind-the-scenes, behind-the-screen games that are made not for TV but V.T. (as in "visceral thrill"): the Olympic Games for those who want to play at being kids again. They begin by sneaking around the back of the Olympic stadium just before the opening ceremonies, to get close-ups of the athletes, out of line and out of synch, as they prepare...