Word: hyped
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Dates: during 1990-1999
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...hype that surrounded its 10-month saga to find an American distributor, Lolita is, in the end, surprisingly tame. Overwhelming us with a cascade of lovely images, Lolita succeeds in being tragically moving despite the unsavory plot. Indeed, the reason why Lyne's film works is that it focuses upon the potential of film to beautify even the grotesque. The effect is a little artificial, a spectacle designed to seduce the viewer into turning away from the moral problem of the film. In a time when films often try to say something about life, here is a film about...
While a powerhouse Harvard program is a very real possibility as the season kicks off, Coach Stone and her squad are well aware of the pitfalls that lie along the way. Injury, complacency, hype, exhaustion: Any one of these things could waylay the Crimson during the course of its long season...
...course, on the subject of hype, it would be a crime not to mention the wealth of firepower the women's hockey team will skate with this year...
Something else changed after that night. Whereas Cassius Clay's jests had all been geared strictly to boxing, Muhammad Ali's tongue became valuable advertising space, and it began to beam Black Muslim messages that jarred strangely against the fight hype and made Ali some real enemies, as opposed to the make-believe ones of sport...
...message seems to drive home though. In every conversation I have about new records this year, my interlocutor has to bring up their adamant love for Black Star's album. What about Outkast's joint? The Source gave it five mics. "So what," they always shrug; "every hype hip-hop album in history gets three and a half mics in The Source...