Word: hyped
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Dates: during 1990-1999
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...hype seems to be working: moviegoers are flocking in droves to see "Men in Black," and the film seems guaranteed to roll to bona fide blockbuster status. The audences could do worse: "MiB" offers quite a few laughs and a brand of screwball entertainment well off the beaten track of most summer fare. That said, it's not as good as you'd expect from the whoopee that critics are making over it. It's fairly funny--and not much else...
Some veteran artists sneer at the hype. "I'm not a big fan of racist-conspiracy theories, but it's hard not to notice that for the last 15 years every R.-and-B., hip-hop and dance record has been an electronic record," says U.S. techno pioneer Moby, who is white. "Then two white British guys [the Chemical Brothers] come along sampling hip-hop without the lyrics, and they're hailed as avant-garde...
While Gen Xers may be avid shoppers and dominate the market for designer jeans and expensive sneakers, they are as skeptical of the media as they are of politics. The hippest ads tap into their hostility toward hype. "Don't insult our intelligence," read one Nike magazine spread. "Tell us what it is. Tell us what it does. And don't play the national anthem while you do it." Sprite rocketed from seventh to fourth best-selling soft drink after scrapping its schmaltzy jingle, "I Like the Sprite in You," in 1994 in favor of the slogan "Image is nothing...
...squash courts. A partition and lots of love were all it took to transform the Adams House squash courts into a full-fledged Harvard gallery. For all the hype over the Advocate art show, the highlight was the independent effort by Eric Bennet (aka Jimmy Pistole) '97. Also, Jace Clayton '98 offered a multimedia show on Ellison's Invisible Man last fall featuring electronic music and video installations...
...particular, she worked hard on the IOP's fall "political Lollapalooza," HYPE...