Word: hyped
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Dates: during 1990-1999
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...much truth is behind the hype? Dubious arthritis "remedies" in the past have included copper bracelets, bee venom and fish oil. What distinguishes this latest panacea is its mix of generally accepted measures--exercise, balanced diet, weight control, stress reduction--with uncritical advocacy of two over-the-counter dietary supplements available at pharmacies and health-food stores...
...took the subway downtown recently to the great lofts of New York City's Silicon Alley to make a condolence call. The infant Stim, a Website that was born here in May amid a tide of ain't-the-Net-great hype, had just succumbed, carried off by a corrective wave of antihype. I figured I'd pay my respects to the survivors...
...course, as pretty much anyone old enough to read this knows, that wasn't just that. Despite a comparative lack of hype, even by 1977's standards, Star Wars was an instant line-around-the-block sensation, raking in then unprecedented repeat business to become the highest-grossing film of all time (until it was knocked off the pedestal by E.T. five years later). Star Wars also launched an armada of ancillary merchandise that has far outstripped the actual film and its sequels in revenues (roughly $4 billion, vs. a mere $1.3 billion...
Still, Seabrook manages to find a place for himself there, and on the Net at large. And if his picaresque journey makes for a meandering tale, he tells it well, and thoughtfully. After two Internet decades of portentous Net hype, it's time somebody...
Before some Harvard-Radcliffe for Elmo Club writes nasty letters, I will say that I do like Elmo, the consummately cute and wonderful rising star of the "Sesame Street" world. Maybe some of the Elmo hype can help finance the Corporation for Public Broadcasting programming that is so valuable and yet always so vulnerable to budget cuts. Maybe enough Washington politicians said, "Elmo who?" to their children that they will think twice about cutting the dollars that support the people and puppets that teach America's children (assuming the parents of those children show up in district polling...