Word: hyped
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Dates: during 2000-2009
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...treason. When director Zack Snyder showed clips of the movie last fall to an audience of rapt but wary votaries, one portly fellow told him, "On behalf of the obese-obsessive demographic, I want your assurance that the ending does not puss out." Such is the snakebite of hype, especially for a project with such outsize expectations. The film, budgeted at $100 million and the object of a rights wrangle between Warner Bros. and 20th Century Fox, has received less than rapturous early reviews. In his Hollywood Reporter critique, Kirk Honeycutt predicted that the film would be "the first real...
...Spirit of Apollo” sounded like the wet dream of music bloggers and Hype Machine addicts—take a sample of hip-hop and indie rock’s current royalty, sprinkle in some musical legends, add a solid production team, and put them all together on one album. Unfortunately, N.A.S.A., the DJ duo behind the album, fails to live up to the extraordinary potential of their project.Sam “Squeak E. Clean” Spiegel and Ze “DJ Zegon” Gonzales named their collaboration N.A.S.A.—which stands...
...peanut flour. If she does not have a reaction, Burks will deem her "peanut tolerant" and allergy-free. If that happens, she will be among the first generation to conquer a food allergy. And perhaps it will be this scientific success that will provide the ultimate antidote to the hype and hyperbole. "We want people to understand what they have to do in case of an allergic reaction, but we don't want them to be so scared that they totally shelter allergic children, because that is not realistic," says Sampson. "It's a hard line to walk...
Between the hype, the stakes, and the caliber of the teams involved, Friday night’s game had all the right ingredients for another classic battle between the No. 9 Harvard women’s hockey team and No. 7 St. Lawrence...
...Deol. Nevertheless, Deol says that alone, all the first-rate Indian talent in the film put together would not have garnered an Oscar nomination. "If you take out the director and producer, it wouldn't even have got a nomination. This film won due to all the Danny Boyle hype." Harjot Singh, an IT expert with a Noida-based BPO, adds: "Smile Pinki, which won in the Best Short Documentary category, is also made by a U.S.-based filmmaker. I'm happy this has been India's season at the Oscars, but it is certainly not Indian cinema...