Word: hyped
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...Center at the University of Oregon. "Nobody wants to be left hanging with the next Dan and Dave," he says of Reebok's infamous $25 million ad campaign for Barcelona in 1992, which played up the rivalry between decathletes Dan O'Brien and Dave Johnson. After six months of hype, Reebok yanked the ads within minutes of O'Brien's failing to qualify for the Olympic team...
...Silicon Valley has been abuzz with the prospect of the first blockbuster public offering in the tech sector since the dotcom crash: the IPO of search-engine giant Google, expected this month. But Google founders Larry Page and Sergey Brin seem to be doing their darnedest to dampen the hype. The company last week gave an unusually bullish official estimate of its opening share price: $108 to $135 a share, or more than 150 times annual per-share profit. (Most large companies average about one-seventh of that.) Google watchers were split on the reason. Either Page and Brin...
...hype and summer blockbusters, it seems easy to feel impressed by a movie well before one stumbles into the freezing dimness of the theater. If the multiplex happens to be in one of countless depressing shopping malls or on the side of the oppressive expressway, the build-up is even bigger. And if the trailer is any good—these days they’re often very, very good—nothing can increase your enthusiasm, not even cheap popcorn...
...understand the hype, take a look at Hewlett-Packard's experience with forecasting monthly sales. A few years back, HP commissioned Charles Plott, an economist from the California Institute of Technology, to set up a software trading platform. A few dozen employees, mostly product and finance managers, were each given about $50 in a trading account to bet on what they thought computer sales would be at the end of the month. If a salesman thought the company would sell between, say, $201 million and $210 million worth, he could buy a security--like a futures contract--for that prediction...
LONDON—With the hype surrounding the Euro 2004 tournament and the confirmation of the European Union Constitution, football and federalism have united the European continent. I can’t help but feel left out on the sidelines...