Word: hyped
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Dates: during 2000-2009
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...hype--and the $100 million contract--certainly set up Lebron James for a fall. But the high school phenom's NBA debut with the Cleveland Cavaliers silenced most doubters. The teen had 25 points, 9 assists and 6 rebounds against Sacramento, followed by a 21-point, 12-rebound, 8-assist game in Phoenix. Hoopheads and NBA vets alike were impressed. Only the Cavs were a bit let down; they lost both games...
...business, but we are determined that it not turn into serious business. We devise a mock Napoleonic "N" with a laurel wreath around it for the neck of the bottle. On the label we poke fun at the usual corny hype on our competitors' bottles with Nomen Vide Optima Expecta ("See the Name, Expect the Best"), Tutto Naturale, and in place of a copyright notice, we have "Appellation Newman Controlee." As a spoof of businesses that tout their ancestry, our slogan is "Fine Foods Since February...
...with any other medium, the vast majority of music videos produced is predictably derivative rubbish. A slew of directors have made a pretty penny from scanning Hype Williams blueprints, cutting and pasting the appropriate rapper, and reprinting the formula endlessly. Prime culprits are Little X and Chris Robinson, who crank out seemingly nonstop streams of product, developing greater intimacy with their fish-eye lenses than with the artists’ music. They have created a combined total of over 150 videos for the libidinous likes of Mystikal and R. Kelly, representing the industry’s rough equivalent of Danielle...
...There was a lot of hype,” Welch says. “A lot of Lannon-Welch hype, you know...
Welch and Lannon always had a lot of hype...