Word: hypersmart
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Women may favor more social games, but that doesn't make them any less ambitious. If you're playing the best-selling Sims games--and 60% of you are women--your goal is to have it all: great house, killer job, hypersmart, multigenerational family. Judge for yourself whether that's more constructive than having the most spectacular car crash...
...worked. What emerged over the next two years was a hypersmart and sassy voice that does for Silicon Valley and Alley what CNBC did for Wall Street. Knowing what you're talking about counts for a lot in a world of shrieking dotcom hype, and the Standard cut through the noise with speed, exuberance, minimal jargon and a dash of self-deprecating humor. Advertisers ate it up, and the Standard got very fat very quickly. Issue No. 1 had an anemic 25 pages of ads; now they frequently top 200. Ad revenues rose from less than $2 million...
...collective id of the players was already breathtaking. Now comes Barry Diller -- hypersmart, overweeningly arrogant, terrifyingly blunt -- teamed up with John Malone, who is said to operate in a perpetual suffer-no-fools, scorched-earth mode...
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