Word: hypersoap
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Dates: during 2001-2001
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What's more challenging are the attempts to create new needs, to exploit technologies to their maximum potential before it's evident anyone even wants them. At the Massachusetts Institute of Technology, a team of researchers is working on a "hypersoap" that could revolutionize the way we shop. It takes the idea of TV product placement to its absolute extreme. Touch any item on the screen around the actors and you get product info. Necklace: J.C. Penney, $35. Tissue: Kleenex, $1.99. Book: Being Digital by Nicholas Negroponte, $25. You can't get any more interactive than that. These people...
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