Word: hypertargeting
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...Anyone can buy ads by going to the MyAds site and signing up. A relatively easy tool allows you to create a banner ad - you can upload your own image, graphic or corporate logo, and type your message directly into it. MySpace then allows you to "HyperTarget" (MySpace's term) your ad at a market based on the many ways the social network's 76 million active users define themselves. Age, gender, zip code, hobbies, musical preference, even the kinds of video games people like are among the data MySpace captures from users and shares with advertisers. Like Google, rates...
...service for the past few months. "We already have over 3,300 advertisers," he said. "So we believe this could be a significant program in our revenue mix moving forward." He claimed that click-through rates on MyAds increased "50% to 300% in different categories, depending on what the HyperTarget was and what the product...
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