Word: hypertech
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...problem. A lively market has now developed for so-called superchips, plug-in brains that replace factory-supplied engine chips and offer a variety of improvements, from better gas mileage to higher horsepower. Today half a dozen U.S. firms, led by Memphis-based Hypertech, sell some 40,000 high- performance chips a year for GM cars and Fords, as well as for imports made by Nissan, BMW and Porsche. Average price: about...
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