Word: hypertext
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...time-traveled back to 1995 and asked the leading futurists of that time where our machines were soon to take us, you might well have heard just as much rhapsodizing about document-centric interfaces as that about hypertext and the World Wide Web. The first generation of software interfaces forced the user to think too much about the tools, the story went, and too little about the task. If you wanted to write a memo, you had to think, "First I must launch Microsoft Word, my tool, and then create a new document." If you wanted to embed some piece...
...imaginable detail of the “story.” BevReview.com, a website devoted exclusively to relaying news about the beverage industry, was, unsurprisingly, the leading source of information of the unfolding soda saga. The website featured a frequently asked questions section, pictures of unused prototype labels, and hypertext links to articles about other real sugar sodas. Just in case an 800-word essay speculating bottle design had left anything out, the blogger reminded the reader, “As always, keep your browser pointing here at BevReview.com for further updates… and don’t forget...
...users to venture onto the open Internet rather than remain in the walled gardens created by the online services. I remember talking to Louis Rossetto, then the editor of Wired, about ways to put our magazines directly online, and we decided that the best strategy was to use the hypertext markup language and transfer protocols that defined the World Wide Web. Wired and TIME made the plunge the same week in 1994, and within a year most other publications had done so as well. We invented things like banner ads that brought in a rising tide of revenue...
...history's ironies is that hypertext - an embedded Web link that refers you to another page or site - had been invented by Ted Nelson in the early 1960s with the goal of enabling micropayments for content. He wanted to make sure that the people who created good stuff got rewarded for it. In his vision, all links on a page would facilitate the accrual of small, automatic payments for whatever content was accessed. Instead, the Web got caught up in the ethos that information wants to be free. Others smarter than we were had avoided that trap. For example, when...
Rapid, consistent innovation, the authors find, arises only from a highly disciplined process. Most executives, they say, don't get that. So, what are the five disciplines? For starters, pick important, not merely interesting problems. Douglas Engelbart, the SRI engineer who invented the computer mouse and hypertext, had his team aim to "make the world a better place by augmenting and extending human intellect." Such outrageous ambition yielded the foundations of personal computing...