Word: hyping
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Dates: during 1970-1979
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...BEATTIE has been getting a lot of hype since her first two books were published simultaneously, and on the whole the claim that she is one of the most promising writers around right now seems justified. Both Chilly Scenes, a novel, and Distortions, a collection of short stories, center on the same theme: the emptiness of relationships formed through inertia, the bleak mindlessness of lives without purpose...
...case you were interested, Zappa's current favorite groups are Gentle Giant, Queen, ZZ Topand Lynyrd Skynyrd; he's never heard of Patti Smith; he thinks reggae music "ranks right up there with Bruce Springsteen interms of media hype"; and he says he likes to play in hockey rinks more than anywhere else ("They have a good sound...
...Read. Small wonder then that Now Playing at Canterbury seems designed to stun the carpers into silence. The novel's considerable heft and the titular allusion to Chaucer are signs that High Seriousness is about to be committed. Bourjaily's publisher has pitched in with a prepublication hype apparently keyed to the Second Coming ("one of the most important books Dial will ever publish ... the major work by a major American novelist"). Such hoopla not only raises expectations that Moby-Dick would have trouble satisfying, but it also obscures the nicest thing about Bourjaily's novel...
...great, vaulted limestone halls, but far more often the explorers tried to keep their nerve intact and their carbide lamps lit while jammed into mud-choked fistulas less than a foot high. The authors' implied comparison of Kentucky caving with the climbing of Everest is a mild hype, neither necessary nor justified; Everest is far deadlier, and an expedition there requires several arduous weeks, not the 24 to 36 hours of a Flint Ridge cave crawl. But caving is difficult enough to call for a rare sort of courage and endurance. A common technique, horrifying to imagine...
...camera. Television, once the pushy guest in the hall, has taken over. Such a development used to disturb political scientists, who remember how influential was television's 1968 crosscutting between demonstrators outside and an apoplectic Mayor Daley inside. This time television was guilty of only minor attempts at hype (TV reporter to a Carter man: "How can you now ignore Barbara Jordan for Vice President?"). There is something about encasing reporters in head rigs connected to the anchor booth, then sending them pushing through crowded aisles in pursuit of quickie interviews, that is a degrading process, bringing out whatever...