Word: hyping
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Dates: during 1970-1979
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...basic ways to get a new musical act lots of publicity (well, three, but putting rock reviewers on the company payroll is usually not discussed in polite company). One way is to perform free before lots of people; the other is a high-powered media blitz and publicity hype that attempts to stampede the reviewer into writing up the star-to-be before everyone else does and he loses his scoop...
That's one way to get a band publicity: Play. The other way is more obnoxious but often more effective: Hype...
...sports writers and editors at the Times and handles her department's $2.5 million annual budget. Schreiber says the Times's sports department is lucky because "it doesn't have to sell the paper" like the other New York dailies's sports departments. The competing papers may have "to hype the news, distant the news or inflate the news" about New York's nine professional teams but the Times can afford to be a more dispassionate observer, she says...
When agreement came at the last edges of hope, the President let the world know with an announcement so low-keyed that it was almost not an announcement The deed shouted its own message without White House help or hype...
...month GM will roll out its basic lean cars for the 1980s. In the splashiest and costliest auto introduction in history, the company on April 19 will start selling its new compact X cars. Departing from the secrecy that surrounds most new models in Detroit, GM added to the hype by allowing plenty of tantalizing pre-introductory glimpses of these autos. Almost everything in them, from axles to windshields, has been redesigned to save weight and spare gas, and the company has poured $2.5 billion into the project so far. The stubby X car will replace four...