Word: hyping
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Dates: during 1970-1979
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From a distant hill, the 40-mile-long multicolored ribbon, snaking through the Iowa cornfields, looks like the ultimate outdoor crazy sculpture. At hub and t-shirt level it turns out to be the American version of the Tour de France-sans hype, heartbreak, commercials, competition or prizes. It is the annual amateur week-long bicycle marathon from the Missouri to the Mississippi, as amiable a happening as any to be found...
...this time, too, Springsteen had to do battle with the crosscurrents of high hopes and deep cynicism that eddied around him; there were those who thought his career was a classic case study in media hype. Although most of these critics never listened to his records or saw him in concert, the charge still stung. Celebrity had hit Springsteen with unexpected force. One of his crew members recalls that the afternoon of his first London concert Springsteen found every seat in the house covered with enthusiastic, often evangelic, reviews and "started tearing them all up. He just wasn't ready...
...easiest refuge in dull times is to hype a story-to make every major or minor shenanigan a Watergate (as in Koreagate, Lancegate and Hollywoodgate). Maybe you can excuse the Washington columnist or the fellow on the beat for tired coinages like that, but you shouldn't excuse the editor who prints them. An editor is always free to change a subject rather than try to inflate it. With Washington less exciting, the cover stories in the newsweeklies again range more widely, to science, medicine, entertainment and sports. Too many magazines and newspapers have also turned-to the displeasure...
...narrative's central puzzle. There is even a brief and hilariously titled film-within-the-film that parodies Cat and Mouse's own detective genre. If, in the end, the movie is far longer on charm than thrills, it is simply because the director refuses to hype any of the scary elements of the story. Much to his credit, Claude Lelouch would rather lose part of the audience than be unfaithful to his own benevolent self
...Amid the hype and hoopla that usually enliven its annual meetings in a vast warehouse at Needham, Mass., Polaroid Corp. last week pulled a few more rabbits from its seemingly bottomless hat of technological tricks. President William McCune Jr. showed off a new SX-70 camera that uses ultrasonic waves to focus its lens instantly and automatically. With unaccustomed modesty, Chairman Edwin Land, the father of instant photography, said: "This is the first development in which the only part I played was in expressing admiration for those who did the work...