Word: hyping
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Dates: during 1970-1979
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American Hot Wax is a B-movie masquerading as an A-movie. The amount of hype which has swelled up around this basically insignificant flick far outdistances the film's actual merit. Because it fictionalizes and defuses the larger social issues of the Golden Age of Rock and Roll, it loses all pretense of commenting upon them. It is in the end a flawed bit of light entertainment...
...with each step he minted new doggerel predicting the round of his opponent's defeat. The talking, talking, talking had begun in earnest now; the young, barely literate Louisville Lip displayed the stirrings of a genius more valuable in a media age: a flair for public relations, for hype and self-aggrandizement...
...differentiate their products some pushers use a "hype," a process that entails dusting the grass with extracted THC. The pushers then tell their customers the plant itself is a higher quality, Walters said...
...typical follow-the-leader fashion, the rest of the country is only now catching on. A massive quantity of advertising has tueled the hot tub phenomenon nationwide, but it's not all hype. Anyone who likes a good hot bath immediately understands the hot tub's appeal. One enjoys all the soothing relaxation of a bath, which scientific studies have shown to compare favorably with psychoanalysis. But instead of the usual confined surroundings--a steamy, suffocating atmosphere and a view of clammy tiles--imagine the sky above, the good earth below, and miles and miles of California forest stretching...
Even at this point, Wenner was still on the receiving end of the hype, even if he had consciously courted it, but from here there would only be a short step to self-hype, a move that Wenner was not above making. Out came the two-page ads in this autumn's issues of Rolling Stone touting the upcoming tenth anniversary television show and the accompanying special issue. The headline on the ads said it better than the grumblings of any critic; "Rolling Stone sells out: The 10th Anniversary TV Special." The magazine had gone the way of so many...