Word: hyping
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Dates: during 1970-1979
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...Then the hype was on. One day a year of Christmas was not enough for the growth-minded executives in the upper echelons of The Santa Corporation. As Amalgamated Widget, they had used the company's formidable promotional muscle to expand July Fourth Weekend into July Fourth Week in order to boost the firm's Patriotism and Pyrotechnics Division. As The Santa Corporation, they now began taking out five-minute television spots and full-age ads in major daily newspapers to, as their ad men put it, "make that Christmas spirit last and last and last...
...Changes" follows; unfortunately, this is not David Bowie's classic song, but an Olivia original about divorce. Fortunately, it's the only song on the disc written by Olivia. Even though her P.R. hype refers to her intellectual background (her grandfather was Max Born, a Nobel Laureate in physics), the lyrics of "Changes" have an inane quality...
...reached adolescents sitting at home with transistor radios and he reached their older siblings on wheels. Although it is fashionable now to sneer at the musician-turned-glitter star, his influence on popular music was once very real. His popularity did not arise in the beginning out of pure hype. Simple songs of affection like "Your Song" and "Daniel" can still move those who are disposed to be moved. If less memorable, cheerful piano boogie numbers like "Honky Cat" and "Crocodile Rock"set many feet tapping when the American Top 40 smiled on them four or five years...
...teams line up, you go to the play-by-play man"); yet it is he who stuffed the Monday night booth with three garrulous commentators, with only the play-by-play man, Frank Gifford, concentrating on the game, straining to interrupt Cosell's anecdotes, disputatious opinions and constant hype of himself and of coming ABC promotions. Arledge feels no need to take a viewers' survey of the matter: "Everybody hates Cosell. But he's a catalyst and makes stars out of everyone he's with-Don Meredith, Eddie Arcaro, Alex Karras-by making them speak honestly...
...much destitute, dependent on handouts from track-shoe companies. They think it's a great thing to get a pair of shoes or a sweatsuit. They're penniless for the most part, and nobody cares. Living in this condition makes them vulnerable to promoters who want to hype up their meets with big names. It's the fault of the system." In the same way, the payoffs finance the Olympic programs of most Western nations...