Word: hyping
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Dates: during 1970-1979
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...hype was pure Madison Avenue, though the locale was Paris. First there was a gushing news release. "Since ancient times," it declared, "perhaps since the Garden of Eden, woman has communed with perfume. In creating Nahema today, Guerlain adds a prestigious page to this eternal dialogue." Then came an "intime" press dinner for 40 or so at Maxim's, followed on another evening by a glittering soiree near the Place de la Concorde, where 650 guests were plied with champagne as the new scent being introduced by the doyenne of French perfume houses filled...
...rival get a step on them. Thus the presidential candidates have already suffered through a series of mock votes and straw polls of one kind or another. The latest was a "convention " thought up by an advertising man to steal a beat on the New Hampshire primary and hype interest among Republicans. Most of the "delegates" were chosen by lot, and the frolic had no status whatsoever. The report of TIME'S 'Miami correspondent Richard Woodbury...
...must wonder then, why the hype? Why should Corea and Clarke endorse this album, write poems to Hubbard, much less play on it? The answer is that Hubbard is only a part-time musician; the bulk of her time is spent as an executive in her father's--L. Ron Hubbard's-- Church of Scientology, and both Clarke and Corea are scientologists. Hubbard said she was trying to make no social statement with this album--she achieved all she wanted from her work in her church and was content with that...
...weakness as well as its strength. Since the Gospels are basically collections of episodes that were set down for inspiration and information, a film that follows them faithfully cannot help jumping from event to event without much narrative flow. However, the movie is also mercifully spared the hype that commercial film makers usually inflict on biographies of Christ, as in Nicholas Ray's 1961 remake of Cecil B. DeMille's silent epic King of Kings and George Stevens' overwrought 1965 The Greatest Story Ever Told. In this new film, there is no digression into the sexual enticements...
Judging from the grotesquely baroque poster and the huge press hype, however, Luna should shock and titillate its jaded audiences with graphic sex and perverted emotions. A film about incest should fascinate, challenge or perhaps disgust its viewers...