Word: hyping
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Dates: during 1990-1999
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Though there was little hype surrounding this "new media" back then, Isaacson recognized its potential...
First, a disclaimer. I am not one of the people confused about the hype. Yes--it's about time I came out. I'm a Star Wars fan. I can tell you who Salacious Crumb is. I can tell you the name of the actor who played Chewbacca. I can tell you the name of the ice creature of Hoth. I know Boba Fett's third cousin twice removed...
Star Wars: Episode 1 doesn't hit theaters until the middle of this week, but already hype is building for Episode 2--due in 2002. It has been said George Lucas will start penning the script as soon as the p.r. campaign for this one wraps up. A guide to other rumors, and their reliability...
...Will be preceded by months of hype, rumors and news nuggets like this (likely...
Perhaps recapturing the excitement of youthful giddy anticipation was worth wading through the hype, I thought. But then Jessica told me about her previous boyfriend, a fellow Star Wars freak. "The relationship ended because he spent all his money on Star Wars toys and never wanted to go out," she said. Sometimes it's best to evolve...